According to Business Insider, some $700M was invested into the nascent ag-tech industry in 2017, much of it coming from venture capital.

Here at Transparent Path, we’ve seen an increase of interest in our offer from angels and family offices who, despite the chaotic ripples in the markets, are looking for a growth area that will scale. We’ve also seen a big increase in innovation “labs” and accelerators owned by food companies like Cargill, General Mills, and Jack in the Box.

Consumer demand for food transparency and traceability is not going unnoticed by the agriculture industry, who are investing in new technologies to provide them with data.

According to writer Callum Burroughs, shifts in farm labor have also driven interest in robotics, artificial intelligence, and data collection.

Read more here.