The perishables supply chain is a complex amalgam of producers, brokers, processors, logistics firms, wholesalers, distribution centers and retailers — and it’s facing unprecedented pressure. As the planet’s population grows, the industry struggles with rising complexity, regulation, data silos, ecosystem stress, and fraud.
Even today, perishable imports continue to rely on paper records and fax machines, while in developed markets, data that could create significant efficiencies remains locked within disparate databases. And when food-borne illness triggers a recall, the forensic research required to identify and stop sickness takes weeks or even months.
Simply, this is a data problem.
Razor-thin margins discourage innovations that would lead to radical efficiencies. In the meantime, the outdated data environment contributes to us sending $1T of perishable food alone directly from farms to landfills.
Four data improvements are creating vast efficiencies that reduce waste and financial, reputational and health risk: 1) continuous IOT devices gathering more granular data, more economically; 2) cloud platforms connecting the disparate systems that store, secure, and share that data among supply chain partners; 3) machine vision and edge computing to augment human inspection of shipments; and 4) leveraging machine language to create predictive and prescriptive recommendations to help run businesses more efficiently.
This is the Transparent Path opportunity.
To create the most trusted, transparent and collaborative supply chain platform.
We are a team of commercial, operational and technology executives who care deeply about reducing waste, risk, and insecurity.
Active in food- and health-related causes in our community, we are driven to bring our skills, experience, passion and focus to this issue, to scale our collective impact to feed a growing planet, more safely and more efficiently.
We are honest and transparent in everything we do.
We will achieve our mission through cooperation, shared standards and successes.
We hold ourselves to the highest ethical standards.
We do our best to keep our commmitments and own our issues and actions.
We recognize and honor differences in people and ideas.
We are agile, adaptable, and led by our customers.
PEOPLE & PLANET
We believe in People, Planet and Profit, and support the UN Sustainable Development Goals.
We love what we do, and you’ll enjoy working with us!
Our path toward equity
We are inclusive. We celebrate multiple approaches and points of view. We believe diversity drives innovation. So we’re building a culture where difference is valued and a company that reflects the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. Having varied perspectives helps generate better ideas to solve the complex problems of a changing — and increasingly diverse — world.
2017: Xerox VP Eric Weaver and colleagues at the company’s famed Palo Alto Research Center discuss how PARC’s printed sensor technologies could feed a distributed ledger.
Customer meetings indicate a high level of commercial interest.
The idea takes flight
APRIL 2018: On-stage at the Global Blockchain Summit, Weaver announces Transparent Path, a startup that will combine IoT sensors with a blockchain ledger. Initial mission: create better traceability for food products.
APRIL 2019: Transparent Path and blockchain development partner Penta Global kick off a pilot with Jack Brown Produce, one of Michigan’s largest apple packing houses. Sensors successfully track the provenance and conditions of Michigan apples from Jack Brown to US retailers.
Industry rockstars make it a team of three
JUNE 2019: Mark Kammerer, veteran of the food and cruise industries, joins as Chief Commercial Officer; former Amazon Logistics UX leader Paulé Wood joins as Director of Experience — bringing their IBM and Earth Economics background to the team.
FEBRUARY 2020: Microsoft cloud services leader and machine learning expert Sunil Koduri joins as Chief Technology Officer; open-source development expert Greg Lind joins as Director of Platform — bringing depth in security, scalability and interoperability to the product.
Supply chain operations expert joins
APRIL 2020: Lauren Adler, former Wall Street analyst and Amazon supply chain integration lead, joins the executive team. Her knowledge of supply chain, the chocolate industry, and experience in grocery merchandising give the team new depth in these areas.
Walking the walk
APRIL 2020: Transparent Path LLC converts to a Washington State SPC (“social purpose corporation”) to allow us to make money by “reducing food waste and financial risk.”
JANUARY 2021: The company begins field testing its platform tracking food shipments for Feeding the Northwest, a division of food security non-profit Feeding America. Over the year, we add features, change the user experience, and refine product/market fit.
Our first raise
FEBRUARY 2021: Transparent Path closes its first fundraising effort. Over 400 people gave us their confidence through a RegCF investment on the NetCapital equity crowdfunding platform.
We got our start during 2018’s awkward “blockchain for food” phase. Our original goal was to provide better traceability during recalls. But within a few months, we realized the opportunity — and the need — was much, much larger.
Blockchain is only one tool of several —and traceability is only one feature of several — that are needed to create a more trusted, transparent supply chain. We needed to think bigger.