"They lead with honor, integrity and heart."- FORMER CLIENT
We’re on a mission — to reduce waste and risk in our food supply.
The Transparent Path proposition — to reduce food waste and risk by creating a more agile, more efficient and more predictable supply chain — has drawn together a team of senior enterprise leaders who care deeply about our future. Mark and Eric are involved in feeding the homeless in Seattle. Sunil has built businesses using AI to identify health issues. Paulé and Badri are thought leaders in sustainability and Greg has worked with food-related NGOs overseas.
We’re not here to spin up a crypto token, grow our cloud business, or simply stand up some software play. We created this venture to bring real, positive, meaningful change to the world and to the future of food.
Meet the Transparent Path leadership team
Eric is a 30-year enterprise digital transformation specialist who has guided more than 80 blue-chip brands around the world through digital disruption.
An early proponent of both cryptocurrencies and AI, Eric launched one of the very first AI-powered websites in 1996, and more recently launched the Performly predictive analytics platform in 2014. He has staffed, managed and grown award-winning creative, strategy, and production teams in London, New York, Los Angeles, Washington DC, Vancouver, and Seattle.
After a first job writing code for a Michigan produce trucking company, Eric now finds himself coming full circle. Prior to starting Transparent Path in 2018, Eric launched the Xerox Customer Experience Practice, where he managed a $550M marketing services book of business. He speaks globally on marketing, ethics, food and sustainability.
Chief Commercial Officer
Mark is a seasoned enterprise executive-turned-entrepreneur with a passion for both innovation and change.
Mark’s early career was spent in marketing for large food brands like General Mills and Pillsbury. He then joined the hospitality industry, where he served as an executive at Royal Caribbean, Club Med, Holland America Line, and as General Manager at Expedia.com.
While serving as SVP of Sales and Marketing for Holland America, Mark hired a digital transformation consultant named Eric Weaver, thus starting a long friendship.
At Transparent Path, Mark is responsible for business strategy, sales, investor relations, and financials. He also serves on the board of Food Lifeline, one of Seattle’s largest foodbanks.
Chief Technology Officer
Sunil is a strategic technology veteran with deep experience in artificial intelligence, enterprise cloud computing, product management, and governance.
Sunil has served in senior leadership roles at General Dynamics and at Microsoft, where he grew the cloud services business by 100% YOY. Most recently, Sunil built a software platform specializing in applying computer vision and machine learning to analyze personal health through body movement and gait.
At Transparent Path, Sunil guides the design and development of our sensor, platform and artificial intelligence efforts.
An avid Seahawk fan, Sunil graduated from Penn State in Computer Engineering, and holds an MBA in international business from Pepperdine.
DIRECTOR OF PRODUCT MANAGEMENT
Lauren Adler brings a depth of experience in food retailing, supply chain systems, finance and chocolate. She has worked as an investment banker and software development manager on Wall Street, managed a perishable foods division of a New England supermarket chain, developed and implemented supply chain transparency strategies for Amazon, and founded a retail company that was a pioneer in the craft chocolate movement.
Lauren serves as the Vice President of the Board of the Fine Chocolate Industry Association (FCIA), promoting quality, innovations, ethical sourcing, and best practices in the fine chocolate industry. She grew up in Washington DC where she developed a love of international cultures and food. Lauren graduated with a B.A. in History from the University of Virginia and an M.B.A. from the Tuck School at Dartmouth College.
DIRECTOR OF PLATFORM DEVELOPMENT
Greg Lind brings his 23-year software career in corporate, NGO and governmental positions to Transparent Path as our director of platform development.
Greg got his start in the software business in engineering roles at Hewlett-Packard and the Metro Regional Government. A long-time advocate of open source and sharing initiatives such as GovHub and TolaData, Greg speaks at conferences on the benefits of open source, software efficiencies and collaboration.
An expert in Docker and Kubernetes, Greg has worked in Africa, Asia and Europe, aiding STEM startups and food-centered NGOs. He leads an open source platform called Buildly, promoting reusability and scalability in enterprise software development.
DR. BADRI NARAYANAN
DIRECTOR OF RESEARCH
Dr. Badri Narayanan is an applied economist with over 16 years’ experience in economic modeling and data science. His expertise spans sectors as diverse as international trade, agriculture, energy and health, and his thought leadership covers the economic impacts of new technologies like IoT, 5G, blockchain and artificial intelligence.
A published author, his work has been referenced in more than 75 publications, and he has presented in lectures and seminars in twenty nations.
Badri has served as a consultant wiith the United Nations FAO, the World Bank, the European Commission, the World Health Organization, McKinsey, and academic and research institutions all over the world.
Director of Experience
Paulé Wood (they/them) joined Transparent Path from Amazon Logistics, where they served as global lead for last-mile user experience. Paulé is responsible for our UX/UI efforts as well as our brand storytelling.
A Colorado native, world traveler, former roadie, and child of farmers, Paulé’s career has included senior creative and experience design roles for IBM (where they served as Creative Director for Global Services West Coast), Young & Rubicam, Eddie Bauer, T-Mobile, Microsoft, and Earth Economics.
In 1999, Eric hired Paulé as his art director at Young & Rubicam, and the two have worked together across various ventures ever since. In 2016, Paulé and their Mongol Rally team drove a rally car with a 1-litre engine over 10,000 miles, from London to Mongolia. #badass
And our amazing advisory board
ORGANIC INDUSTRY SALES LEADER
A well-known thought leader in the organic food space, Maria has worked as a sales and marketing leader at Target, Great Harvest Bread, Nature’s Path Foods, Litehouse Foods, and Numi Organic Tea. With chops in branding, sales and marketing, she advises our team on organic brands, consumer behavior, and retail.
Eric helped Maria move Nature’s Path into the digital age, starting an 11-year friendship.
Former CEO, Walmart Americas
A talented executive in food retailing and supply chain management, Craig managed Walmart operations in North and South America before taking the helm at Supervalu as CEO. Craig advises us on retailers, supply chain, and industry trends.
With his many years in the grocery business, and his Midwestern candor, Craig keeps us honest as we build out our system to appeal to all parties in the food supply chain.
Worldwide Partner Marketing, Microsoft
Mark Kurtz is the co-founder of Transparent Path LLC, and a veteran sales and market veteran with extensive enterprise, agency and startup experience across four continents. His hard work helped co-found the company with Eric in July 2018.
Mark has advised numerous food brands such as Cargill, Coca-Cola, General Mills, and MARS.