The team "leads with honor, integrity, and heart."- Former client
Our mission — reducing waste and risk in the food business.
The Transparent Path proposition — to reduce food waste and risk by creating a more agile, more resilient and more certain supply chain — has drawn together a team of senior enterprise leaders who care deeply about our future. Mark and Eric are involved in feeding the homeless in Seattle. Sunil has built businesses using AI to identify health issues. Lauren is involved with equitable trade in the cacao industry, Paulé is a thought leader in sustainability, and Greg has worked with food-related NGOs overseas.
We’re not here to spin up a crypto token, grow our cloud business, or simply stand up some software play. We created this venture to bring real, positive, meaningful change to the world and help people by strengthening our most critical supply chains.
Meet the Transparent Path leadership team
In 1981, Eric Weaver had no idea that his first job writing code for a Michigan produce hauler would eventually come full circle.
After 12 years in systems development for General Motors and Ford Motor Company, Eric spent the next 30 years as an enterprise digital transformation advisor — guiding nearly 100 blue-chip brands around the world through disruption brought about by the Web, email, e-commerce, and social media. Eric began guiding companies like P&G, Kraft Foods, and Johnson & Johnson onto the Internet in 1995, launching one of the very first AI-powered websites in 1996, and an AI-powered social media ROI platform in 2014.
Most recently, Eric launched the Xerox Customer Experience Practice, where he managed a $550M marketing services book of business, before launching Transparent Path in 2018. Eric speaks globally on branding, ethics, and sustainability. He earned a BA in Communication Arts, graduating with honors from Xavier University.
Chief Commercial Officer
Mark is a seasoned enterprise executive-turned-entrepreneur with a passion for both innovation and change.
The son of a food broker, Mark’s early career was spent in marketing for brands like General Mills and Pillsbury. He then joined the hospitality industry, where he served as an executive at Royal Caribbean, Club Med, Holland America Line, and as General Manager at Expedia.com.
in 2011, while serving as SVP of Sales and Marketing for Holland America, Mark hired a digital transformation consultant named Eric Weaver, thus starting a long friendship.
At Transparent Path, Mark is responsible for business strategy, sales, investor relations, and financials. He also serves on the board of Food Lifeline, one of Seattle’s largest foodbanks. He holds a BA in History from Duke University and an MBA from the University of Chicago Booth School of Business.
Chief Technology Officer
Sunil is a strategic technology veteran with deep experience in artificial intelligence, enterprise cloud computing, product management, and governance.
Sunil has served in senior leadership roles at General Dynamics and at Microsoft, where he grew the cloud services business by 100% YOY. Most recently, Sunil built a software platform specializing in applying computer vision and machine learning to analyze personal health through body movement and gait.
At Transparent Path, Sunil guides the design and development of our overall solution, including our sensor, platform and artificial intelligence efforts.
An avid Seahawk fan, Sunil graduated from Penn State in Computer Engineering, and holds an MBA in international business from Pepperdine.
DIRECTOR OF PRODUCT
Lauren Adler brings a depth of experience in food retailing, supply chain systems, finance and chocolate. She has worked as an investment banker and software development manager on Wall Street, managed a perishable foods division of a New England supermarket chain, developed and implemented supply chain transparency strategies for Amazon, and founded a retail company that was a pioneer in the craft chocolate movement.
Lauren serves as the Vice President of the Board of the Fine Chocolate Industry Association (FCIA), promoting quality, innovations, ethical sourcing, and best practices in the fine chocolate industry. She grew up in Washington DC where she developed a love of international cultures and food. Lauren graduated with a BA in History from the University of Virginia and an MBA from the Tuck School at Dartmouth College.
DIRECTOR OF PLATFORM
Greg Lind brings his 23-year software career in corporate, NGO and governmental positions to Transparent Path as our director of platform development.
Greg got his start in the software business in engineering roles at Hewlett-Packard and the Metro Regional Government. A long-time advocate of open source and sharing initiatives such as GovHub and TolaData, Greg speaks at conferences on the benefits of open source, software efficiencies and collaboration.
An expert in Docker and Kubernetes, Greg has worked in Africa, Asia and Europe, aiding STEM startups and food-centered NGOs. He leads an open source platform called Buildly, promoting reusability and scalability in enterprise software development. Greg earned his BS in Science from Portland State University.
Director of Experience
Paulé Wood (they/them) joined Transparent Path from Amazon Logistics, where they served as global lead for last-mile user experience. Paulé is responsible for our UX/UI efforts as well as our brand storytelling.
A Colorado native, world traveler, former roadie, and child of farmers, Paulé’s career has included senior creative and experience design roles for IBM (where they served as Creative Director for Global Services West Coast), Young & Rubicam, Eddie Bauer, T-Mobile, Microsoft, and Earth Economics.
Paulé is a Rhodes Family honors grad of New York’s prestigious School of Visual Arts. In 1999, Eric hired Paulé as his art director at Young & Rubicam, and the two have worked together across various ventures ever since. In 2016, Paulé and their Mongol Rally team drove a rally car with a 1-litre engine over 10,000 miles, from London to Mongolia. #badass
And our amazing advisory board
(in order of tenure)
ADVISOR & CO-FOUNDER
Mark Kurtz is a long-time technology pioneer, strategic advisor and investor. In July 2018, Mark co-founded and served as president for Transparent Path LLC (our predecessor) with CEO Eric Weaver.
Mark currently serves as a senior executive for Microsoft, managing worldwide partner marketing. He continues to advise us on startup strategy and venture funding.
Prior to launching the LLC, Mark and Eric met in the early Seattle social media scene. The two found they had many similarities, being Midwesterners, musicians, and both having half-Asian, half-Caucasian heritage.
ADVISOR, RETAIL & FOOD BRANDS
Maria Emmer-Aanes is Vice President of Retail and Grocery for Spiceology. A well-known thought leader in the organic food space, Maria has worked as a sales and marketing leader at Target, Great Harvest Bread, Nature’s Path Foods, Litehouse Foods, and Numi Organic Tea. With chops in branding, sales and marketing, she advises our team on organic brands, the spice industry, consumer behavior, and retail.
Maria graduated from the University of Minnesota – Duluth with a BA in Communications. In 2008, a digital transformation consultant named Eric Weaver helped Maria move Nature’s Path into the digital age, starting a 13-year friendship.
ADVISOR, FOOD MANUFACTURING
Terry is a seasoned C-level food industry executive contributing to the success of Fortune 100 (Kraft, Pepsi, Nabisco) as well as smaller privately held firms (Seattle Chocolates, Continental Mills, Madrona Specialty Foods). Although he has worked with a broad array of food products, he has a particular passion for making chocolate (bean to bar) as well as gourmet chocolates.
Terry graduated from Oregon State University with a BS in Food Science & Technology, as well as studying manufacturing in corporate strategy at Harvard Business School.
DR. ANTONIO WILLIAMS
ADVISOR, PRINTED ELECTRONICS
Antonio Williams is one of the world’s top scientists in the area of printed electronics.
With over 30 years of experience in innovation, product development and manufacturing scale-up, Antonio formerly served as Vice President for Xerox’s fabled Palo Alto Research Center (PARC), where he oversaw the R&D portfolio for printed electronics, IoT sensors, and emerging technologies.
Antonio and Eric met at Xerox, where numerous customers had expressed interest in leveraging printed sensor technologies to create supply chain visibility.
Antonio holds over 18 patents and specializes in helping startups using lean methodologies. He holds a BS in Engineering from Cornell, and MS and Ph.D. degrees in Engineering from the University of Rochester.
ADVISOR, STRATEGY & VENTURE DEVELOPMENT
John Danner is a Wall Street Journal best-selling author, popular TED speaker, and a senior fellow at the University of California at Berkeley. He teaches courses on innovation, strategy and venture development at both the UC Berkeley-Haas School of Business and at Princeton University. In addition, he anchors programs for UC’s Center for Executive Education.
John co-authored two best-selling books: Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win (2017) and The Other ‘F’ Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work (2015).
He received his BA from Harvard University and his JD, MPH and MAEd degrees from UC Berkeley.