Mark Kurtz, Author at Transparent Path spc

Is your loyalty program at risk of being irrelevant? Enter blockchain.

by Mark Kurtz | 29 Aug 2018 | General Interest, Loyalty, Value Exchange

One of the most effective ways to drive consumer behavior is through a well-designed incentive and loyalty program. In all the speeches and presentations I have done, I have yet to find a single person who is not part of a loyalty program. Obviously, this is not...

Can I trust your brand? Prove it.

by Mark Kurtz | 30 Jul 2018 | Food, Provenance, Transparency, Trust

Blockchain, especially in the context for Transparent Path, is all about proof. Proving that your brand, along with the products and services you represent, can be trusted. Growing up in the rural part of the Bay Area (that’s the original Bay Area of Green Bay,...