The perishables supply chain is a complex amalgam of producers, brokers, processors, logistics firms, wholesalers, distribution centers and retailers — and it’s facing unprecedented pressure. As the planet’s population grows, the industry struggles with rising complexity, regulation, data silos, ecosystem stress, and fraud.
Even in 2021, perishable imports continue to rely on paper records and fax machines, while in developed markets, data that could create significant efficiencies remains locked within disparate databases. And when foodborne illness triggers a recall, the forensic research required to identify and stop sickness takes weeks or even months.
Simply, this is a data problem.
The system is handcuffed by its own economics and risk aversion. Razor-thin margins discourage innovations that would lead to radical efficiencies. In the meantime, the outdated data environment contributes to us sending $1T of perishable food alone directly from farms to landfills.
Four data improvements would create vast efficiencies that would reduce waste as well as billions of dollars in financial, reputational and health risk: 1) gathering more granular data, more economically; 2) connecting the disparate systems that store that data; 3) sharing this real-time data with all supply chain participants; and 4) operationalizing the data via AI.
This is the Transparent Path opportunity.
To create the most trusted, transparent and collaborative supply chain platform.
We are a team of commercial, operational and technology executives who care deeply about reducing waste, risk, and insecurity.
Active in food- and health-related causes in our community, we are driven to bring our skills, experience, passion and focus to this issue, to scale our collective impact to feed a growing planet, more safely and more efficiently.
You can’t make good decisions with bad data. We want the truth — warts and all.
We do our best to keep our commmitments and own our issues and actions.
We believe in transparency and strive to always observe ethical business practices.
ACT AS A TEAM
Our success rests on scaling our strengths together, not separately.
We believe the UN Sustainable Development Goals are critical to the future of food.
We believe in the importance of interoperability and adhere to the GS1 data standards.
Protecting and securing our customers’ data is critical to our success.
We will achieve our mission through cooperation, shared standards and successes.
2017: Xerox VP Eric Weaver and colleagues at the company’s famed Palo Alto Research Center discuss how PARC’s printed sensor technologies could feed a distributed ledger.
Customer meetings indicate a high level of commercial interest.
APRIL 2018: On-stage at the Global Blockchain Summit, Weaver announces the launch of Transparent Path, a startup that will combine IoT sensors with a blockchain ledger.
Initial mission: create better traceability for food products.
Confirming market interest
AUGUST 2018: Weaver joins forces with software startup veteran Mark Kurtz. Transparent Path is accepted into the Microsoft for Startups and WeWork Labs accelerators. The two kick off a global speaking roadshow. Feedback: the market wants this!
APRIL 2019: Transparent Path and blockchain development partner Penta Global kick off a pilot with Jack Brown Produce, one of Michigan’s largest apple packing houses. Sensors successfully track the provenance and conditions of Michigan apples from Jack Brown to US retailers.
FEBRUARY 2020: Microsoft cloud services leader and machine learning expert Sunil Koduri joins as Chief Technology Officer; open-source development expert Greg Lind joins as Director of Platform — bringing depth in security, scalability and interoperability to the product.
Supply chain leadership
APRIL 2020: Lauren Adler, former Wall Street analyst and Amazon supply chain lead, joins the executive team. Her knowledge of supply chain integration, the chocolate industry, and experience in grocery merchandising give the team new depth in these areas.
Walking the walk
APRIL 2020: Transparent Path LLC converts to a Washington State SPC (“social purpose corporation”) to allow us to make money by “reducing food waste and financial risk.”
JANUARY 2021: The company begins its first enterprise pilot tracking food shipments for one of America’s biggest distributors. Announcement after pilot completion!
Our first raise
FEBRUARY 2021: Transparent Path closes its first fundraising effort. Over 400 people gave us their confidence through a RegCF investment on the NetCapital equity crowdfunding platform.
We got our start during 2018’s awkward “blockchain for food” phase. Our original goal was to provide better traceability during recalls. But within a few months, we realized the opportunity — and the need — was much, much larger.
Blockchain is only one tool of several —and traceability is only one feature of several — that are needed to create a more trusted, transparent supply chain. We needed to think bigger.