Consumers want to know if marketing claims are real — and that the food they are buying is trustworthy.
We build proof.™
We provide the technologies to show your customers and partners where your product came from, how it got to them, and what happened to it in the supply chain.
CPG brands face unacceptably high risk, due to lack of business intelligence, systemic inefficiencies, disconnected systems, and the potential for massive loss of trust involved in recalls.
A vast, complex global supply chain, with disparate systems and data collection methods, leads enterprises to say “I can’t tell how much inventory I have at each location, or in transit.”
“I have no idea what happens to our product when it goes into a container.”
“I can’t anticipate purchasing or production needs, let alone be agile.”
“I don’t trust marketers. I mean, who knows if this is really organic — I doubt it. They can say anything they want, and we don’t know where it comes from or where it’s been.”
Prove your brand is trustworthyto customers, shareholders and the market.
You can’t just have a blockchain app and say you’re trustworthy. By combining automated data collection, certifying facts on the ground, and storing product information and provenance on a distributed ledger, every partner on the supply chain can prove the product’s origin, its path through the chain, and that each partner met performance and compliance criteria.