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Brand managers tell us "now I can finally see exactly where my product is in the supply chain."

The Transparent Path platform shows brand managers where their product is, and what’s happening to it in real time.

Supply chain partners say "I want to prove to my customers that the product was shipped safely and securely in my custody."

Supply chain managers can make real-time decisions and provide proof they are achieving service-level agreements. 

Consumers want to know if marketing claims are real — and that the food they are buying is trustworthy.

94% of consumers would pay more for transparency into the products they eat.

We build proof.™

 

We provide the technologies to show your customers and partners where your product came from, how it got to them, and what happened to it in the supply chain.

FOOD, BEAUTY & PHARMA BRANDS


CPG brands face unacceptably high risk, due to lack of business intelligence, systemic inefficiencies, disconnected systems, and the potential for massive loss of trust involved in recalls.

IT’S A DATA PROBLEM


A vast, complex global supply chain, with disparate systems and data collection methods, leads enterprises to say “I can’t tell how much inventory I have at each location, or in transit.”

“I have no idea what happens to our product when it goes into a container.”

“I can’t anticipate purchasing or production needs, let alone be agile.”

 

CONSUMER TRUST IN FOOD & BEV AT ALL-TIME LOWS


“I don’t trust marketers. I mean, who knows if this is really organic — I doubt it. They can say anything they want, and we don’t know where it comes from or where it’s been.”

%

of consumers say it is important to them that the brands and manufacturers they buy from are transparent about what is in their food and how it is made.

LABELINSIGHTS, 2016

And most consumers are willing to pay more for transparent products.

RESPONSE MEDIA TRANSPARENCY SURVEY, JULY 2017

%

Fresh Foods

%

Packaged Goods

%

Beauty

%

Baby Products

Prove your brand is trustworthy

to customers, shareholders and the market.
 

You can’t just have a blockchain app and say you’re trustworthy. By combining automated data collection, certifying facts on the ground, and storing product information and provenance on a distributed ledger, every partner on the supply chain can prove the product’s origin, its path through the chain, and that each partner met performance and compliance criteria.

HOW TO START

The Transparent Path Framework

Automated data collection

using inexpensive printed sensor technologies.

On-the-ground certification

using trusted, agnostic, third-party auditors.

Provenance dapps

We partner with blockchain dapps that are proven and in-market.
WHO WE ARE


We are customer experience executives, brand managers and solutions architects from the CPG world.

NewFood Magazine: How the blockchain can save our food

“It is becoming all too apparent that current food safety and quality management systems are simply not designed to detect, nor sophisticated enough to prevent fraud occurring in our food.”

Digital Trends: Is there horse in your hamburger?

“The food we eat travels a long distance from farms and factories to our plates, and in many cases the person eating it has no idea what winding path it took, or even what is really in it. Food fraud, in which agents somewhere along the supply chain adulterate or misrepresent their product, is a shockingly common occurrence.” – Will Nicol, Digital Trends

WaPo: FDA restarting some food & drug inspections halted by shutdown

FDA inspectors and staff resumed work on Tuesday, focusing on higher-risk foods, drugs and devices.

GeekWire: Starbucks unveils real-time traceability feature in its app

At its annual March 20 shareholders meeting, Starbucks announced a $100M investment into a private equity fund called Valor Siren Ventures Fund. The investment intends to help fuel new digital initiatives that bring innovation and potential commercial opportunities to...

Food industry veterans join Transparent Path to bring speed to food traceability

Transparent Path, creator of an innovative IoT+blockchain platform for food facts and traceability, today announced the additions of Craig Herkert and Maria Emmer-Aanes to its advisory board.

CCN: Australia launches blockchain-based supply chain proof of concept

In terms of blockchain adoption for supply chain, other countries seem to be moving further, faster than the US. Thoughts?

Blockchain News: Subway Jumps on FoodLogiQ Supply Chain Pilot

FoodLogiQ is partnering with Subway, AgBiome Innovations, Testo, Tyson Foods and others in the project, which is set to kick off in Q3 of this year. MORE >>>

Trust, transparency, and the broad light of day

“If the broad light of day could be let in upon men’s actions, it would purify them as the sun disinfects.”

CoinDesk: Microsoft’s Project Manifest grows to 13 partners

“While Microsoft’s blockchain supply chain group, Project Manifest, is gaining traction with potential partners, the effort to track everything from auto parts to medical devices remains tightly held under non-disclosure agreements.”