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Brand managers tell us "now I can finally see exactly where my product is in the supply chain."

The Transparent Path platform shows brand managers where their product is, and what’s happening to it in real time.

Supply chain partners say "I want to prove to my customers that the product was shipped safely and securely in my custody."

Supply chain managers can make real-time decisions and provide proof they are achieving service-level agreements. 

Consumers want to know if marketing claims are real — and that the food they are buying is trustworthy.

94% of consumers would pay more for transparency into the products they eat.

We build proof.™

 

We provide the technologies to show your customers and partners where your product came from, how it got to them, and what happened to it in the supply chain.

FOOD, BEAUTY & PHARMA BRANDS


CPG brands face unacceptably high risk, due to lack of business intelligence, systemic inefficiencies, disconnected systems, and the potential for massive loss of trust involved in recalls.

IT’S A DATA PROBLEM


A vast, complex global supply chain, with disparate systems and data collection methods, leads enterprises to say “I can’t tell how much inventory I have at each location, or in transit.”

“I have no idea what happens to our product when it goes into a container.”

“I can’t anticipate purchasing or production needs, let alone be agile.”

 

CONSUMER TRUST IN FOOD & BEV AT ALL-TIME LOWS


“I don’t trust marketers. I mean, who knows if this is really organic — I doubt it. They can say anything they want, and we don’t know where it comes from or where it’s been.”

%

of consumers say it is important to them that the brands and manufacturers they buy from are transparent about what is in their food and how it is made.

LABELINSIGHTS, 2016

And most consumers are willing to pay more for transparent products.

RESPONSE MEDIA TRANSPARENCY SURVEY, JULY 2017

%

Fresh Foods

%

Packaged Goods

%

Beauty

%

Baby Products

Prove your brand is trustworthy

to customers, shareholders and the market.
 

You can’t just have a blockchain app and say you’re trustworthy. By combining automated data collection, certifying facts on the ground, and storing product information and provenance on a distributed ledger, every partner on the supply chain can prove the product’s origin, its path through the chain, and that each partner met performance and compliance criteria.

HOW TO START

The Transparent Path Framework

Automated data collection

using inexpensive printed sensor technologies.

On-the-ground certification

using trusted, agnostic, third-party auditors.

Provenance dapps

We partner with blockchain dapps that are proven and in-market.
WHO WE ARE


We are customer experience executives, brand managers and solutions architects from the CPG world.

Trust, transparency, and the broad light of day

“If the broad light of day could be let in upon men’s actions, it would purify them as the sun disinfects.”

WaPo: FDA restarting some food & drug inspections halted by shutdown

FDA inspectors and staff resumed work on Tuesday, focusing on higher-risk foods, drugs and devices.

GeekWire: Starbucks unveils real-time traceability feature in its app

At its annual March 20 shareholders meeting, Starbucks announced a $100M investment into a private equity fund called Valor Siren Ventures Fund. The investment intends to help fuel new digital initiatives that bring innovation and potential commercial opportunities to...

CNN: Recalls foul some SuperBowl LIII foods

Are your SuperBowl LIII snacks safe? Better double-belly-check!

Forbes: From farm to plate, blockchain dishes up simple food tracking

Financial Times: Blockchain may have started life as the technology underlying cryptocurrencies such as bitcoin but it is quietly starting to revolutionise a far more prosaic sector: the world of food and drink. MORE >>>

Startups and megacorps come together in Minnesota

Founders Mark Kurtz and Eric Weaver recently visited the Twin Cities to speak at the 2018 Emerging Technologies Conference, and to meet former colleague Sam Eder from Big Wheelbarrow at the TechStars Food Accelerator in St. Paul. Ventures from the accelerator kicked...

NewFood Magazine: How the blockchain can save our food

“It is becoming all too apparent that current food safety and quality management systems are simply not designed to detect, nor sophisticated enough to prevent fraud occurring in our food.”

Digital Trends: Is there horse in your hamburger?

“The food we eat travels a long distance from farms and factories to our plates, and in many cases the person eating it has no idea what winding path it took, or even what is really in it. Food fraud, in which agents somewhere along the supply chain adulterate or misrepresent their product, is a shockingly common occurrence.” – Will Nicol, Digital Trends

CNN: Could blockchain help you become a more ethical shopper?

Finally, finally, FINALLY: the idea of blockchain helping create a more ethical world is catching on with traditional media outlets. CNN Business' Neil Lewis shared a piece today about consumers becoming more interested in food origins and ethical business, driven by...

Despite a “crypto winter,” blockchain-for-food projects push forward to reduce risk in the US food supply

Transparent Path and Penta Network join forces to reduce financial, reputational and health risks for food producers and consumers. ANAHEIM, CALIFORNIA, USA — March 7, 2019 — During what some are calling the Crypto Winter of 2018/2019, blockchain-centered startups...