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Brand managers tell us "now I can finally see exactly where my product is in the supply chain."

The Transparent Path platform shows brand managers where their product is, and what’s happening to it in real time.

Supply chain partners say "I want to prove to my customers that the product was shipped safely and securely in my custody."

Supply chain managers can make real-time decisions and provide proof they are achieving service-level agreements. 

Consumers want to know if marketing claims are real — and that the food they are buying is trustworthy.

94% of consumers would pay more for transparency into the products they eat.

We build proof.™

 

We provide the technologies to show your customers and partners where your product came from, how it got to them, and what happened to it in the supply chain.

FOOD, BEAUTY & PHARMA BRANDS


CPG brands face unacceptably high risk, due to lack of business intelligence, systemic inefficiencies, disconnected systems, and the potential for massive loss of trust involved in recalls.

IT’S A DATA PROBLEM


A vast, complex global supply chain, with disparate systems and data collection methods, leads enterprises to say “I can’t tell how much inventory I have at each location, or in transit.”

“I have no idea what happens to our product when it goes into a container.”

“I can’t anticipate purchasing or production needs, let alone be agile.”

 

CONSUMER TRUST IN FOOD & BEV AT ALL-TIME LOWS


“I don’t trust marketers. I mean, who knows if this is really organic — I doubt it. They can say anything they want, and we don’t know where it comes from or where it’s been.”

%

of consumers say it is important to them that the brands and manufacturers they buy from are transparent about what is in their food and how it is made.

LABELINSIGHTS, 2016

And most consumers are willing to pay more for transparent products.

RESPONSE MEDIA TRANSPARENCY SURVEY, JULY 2017

%

Fresh Foods

%

Packaged Goods

%

Beauty

%

Baby Products

Prove your brand is trustworthy

to customers, shareholders and the market.

 

You can’t just have a blockchain app and say you’re trustworthy. By combining automated data collection, certifying facts on the ground, and storing product information and provenance on a distributed ledger, every partner on the supply chain can prove the product’s origin, its path through the chain, and that each partner met performance and compliance criteria.

HOW TO START

The Transparent Path Framework

Automated data collection

using inexpensive printed sensor technologies.

On-the-ground certification

using trusted, agnostic, third-party auditors.

Provenance dapps

We partner with blockchain dapps that are proven and in-market.

WHO WE ARE


We are customer experience executives, brand managers and solutions architects from the CPG world.

Bloomberg: Walmart tells supply chain partners, “this is happening”

“The retailer, which started running tests with International Business Machines Corp.’s blockchain platform in 2016, is ready to use the technology on its live food business.”

The moment that Transparent Path became my path

I was at one of those life-defining moments. While heading to the airport to give a keynote on blockchain, my team and I were laid off. Was it time to retreat and look for another same-ol-same-ol job — or commit to doing something more meaningful?

Don’t discount the potential behind Bitcoin and virtual currencies

Repost from January 20, 2014: Critics are quick to judge Bitcoin and the concept of virtual currencies. These technologies do indeed possess many risks. But once “cryptocurrencies” are fully baked, virtual currencies could do to transactions what the Internet did to information. MORE >>>

CDC romaine recall is a frustrating blow to the food sector

In November, the CDC advised consumers, retailers and restaurants to destroy any and all romaine lettuce. Was it a necessary precaution — or a nuclear option? Photo by John Boelts (Twitter: @JohnBoelts) On November 20, the Centers for Disease Control & Prevention...

Can I Trust Your Brand? Prove it.

Blockchain, especially in the context for Transparent Path, is all about proof. Proving that your brand, along with the products and services you represent, can be trusted. Growing up in the rural part of the Bay Area (that’s the original Bay Area of Green Bay,...

Forbes: From farm to plate, blockchain dishes up simple food tracking

Financial Times: Blockchain may have started life as the technology underlying cryptocurrencies such as bitcoin but it is quietly starting to revolutionise a far more prosaic sector: the world of food and drink. MORE >>>

Chicago Tribune: This lab is on the front lines

Human lives and billions in brand budgets are on the line in the fight against foodborne illness. In one incident, a five-gallon bucket of salmonella-infected peanut butter product spilled on researchers. A 2015 Ohio State University study found that the annual...

Transparent Path Fall 2018 Roadshow

Where did your food come from? How did it get to you? What happened to it along the way? These are the questions we'll answer on the Transparent Path Fall 2018 Roadshow, happening now across seven cities and three countries. We'll show you how a combination of...

CCN: Australia launches blockchain-based supply chain proof of concept

In terms of blockchain adoption for supply chain, other countries seem to be moving further, faster than the US. Thoughts?

Digital Trends: Is there horse in your hamburger?

“The food we eat travels a long distance from farms and factories to our plates, and in many cases the person eating it has no idea what winding path it took, or even what is really in it. Food fraud, in which agents somewhere along the supply chain adulterate or misrepresent their product, is a shockingly common occurrence.” – Will Nicol, Digital Trends