"They lead with honor, integrity and heart."- FORMER CLIENT
Meet the Transparent Path Leadership Team
CEO & Co-FounderEric is a 29-year enterprise digital transformation specialist who has guided more than 80 blue-chip brands around the world through digital disruption.
He has staffed, managed and grown award-winning creative, strategy and digital production teams in London, New York, Los Angeles, DC, and Seattle.
Prior to starting Transparent Path, Eric managed Xerox’s $550M marketing services book of business. He speaks globally on marketing and blockchain topics.
Ironically, Eric and Mark both grew up as musicians in half-Asian Midwestern households, got early jobs in software development before becoming digital marketers. What were the odds?
President & Co-Founder
Mark is a veteran sales, marketing and fundraising veteran with extensive enterprise, agency and startup experience across four continents.
During his long history counseling food, beauty and healthcare brands, Mark has advised Amazon, Aveda, Cargill, the Coca-Cola Company, Danaher Companies, General Mills, MARS, and United Health Group, among many more.
Prior to co-founding Transparent Path, Mark served as Chief Revenue Officer and Partner for Gage Marketing, where he partnered with Eric and the Xerox Customer Experience Practice.
Director of Experience Design
Paula joins Transparent Path from Amazon Logistics, where she served as global lead for last-mile user experience.
A California native, world traveler, former roadie and rally car driver, Paula’s career has included senior creative and experience design roles for IBM (where she served as Creative Director for Global Services West Coast), Eddie Bauer, T-Mobile, Microsoft and Earth Economics.
Paula and Eric have worked together across various ventures since 1999. She now splits her time between Seattle, Bali and Europe. In 2016, she and her team drove over 10,000 miles from London to Mongolia in a car with a 1 litre engine. #badass
Director of IoTTony heads up our IoT sensor research and design. Tony spent 18 years at Xerox leading the iconic brand’s technology and service innovation efforts. During this time, he and Eric worked together developing the Customer Experience practice for large and small enterprises.
Prior to Xerox, Tony developed the first retail photo kiosk while at Kodak. Over the course of his career at Xerox, Kodak, Texas Instruments, and Sun Microsystems, Tony authored 17 patents on electronics.
He holds dual BS degrees in Computer Science and Electrical Engineering, and resides in Rochester, New York.
BOARD OF ADVISORS
Former CEO, Walmart Americas
A talented executive in food retailing and supply chain management, Craig managed Walmart operations in North and South America before taking the helm at Supervalu as CEO. Craig advises us on food supply chain, industry trends, and is our “Chief BS Detector.”
VP Sales & Marketing, Numi Organic Tea
A well-known thought leader in the organic food space, Maria has worked as a marketing leader at Target, Great Harvest Bread, Nature’s Path Foods, and Litehouse Foods. Maria advises our team on branding, packaging, labelling, grocery retail and shopper marketing.
CEO, Penta Global Foundation
David is a professional financial engineer, global investment fund manager, and blockchain expert. As the CEO of Penta Global Foundation, David believes blockchain will lead to greater economic inclusion and empowerment for people all across the world.
David is a frequent guest speaker at international fintech conferences, whose recent keynotes include MIT’s Global Start-up Workshop in Bangkok, the London Tech Week in Shanghai, and the Global Media Industry Development Conference in Macao.
STEVE MELNIKOFF, PhD
Chief Scientist, Penta Global Foundation
Steve is the Chief Scientist and Co-Founder of Penta Global Foundation. An information physicist, with expertise in data analysis, visualization and large-scale, web-based systems, Steve graduated with degrees in physics and applied mathematics from the Massachusetts Institute of Technology in 1978, receiving his doctorate in physics from the University of California in 1985. Post-doctoral work began at the Lawrence Livermore National Laboratory.