"They lead with honor, integrity and heart."- FORMER CLIENT
Meet the Transparent Path Leadership Team
CEO & Co-Founder
Eric is a 29-year enterprise digital transformation specialist who has guided more than 80 blue-chip brands around the world through digital disruption.
In addition to his corporate background, Eric is a startup veteran who has staffed, managed and grown award-winning creative, strategy and digital production teams in London, New York, Los Angeles, DC, and Seattle.
Prior to starting Transparent Path, Eric launched the Xerox Customer Experience Practice, where he managed a $550M marketing services book of business. He speaks globally on marketing, ethics, food and sustainability.
Chief Strategy Officer
Mark is a seasoned enterprise executive-turned-entrepreneur with a passion for both innovation and change.
Long a veteran of the hospitality industry, Mark has served as an executive at Royal Caribbean, Club Med, Expedia (where he directed Cruise and Distribution Marketing as General Manager), and as SVP of Sales and Marketing for Holland America Line.
While at Holland America, Mark hired a marketing consultant named Eric Weaver, thus starting a seven-year friendship.
At Transparent Path, Mark is responsible for business strategy, sales and investor relations.
Chief Technology Officer
Ahmad is a Product and Technology leader with over 15 years of versatile experience in leading the definition, design, development, and launch of best-in-class, delightful, and transformative experiences and products at large enterprises and startups.
Prior to joining Transparent Path, Ahmad was the Chief Technology officer of Appsolutely, launching the LoyalCoin product globally, and had a stellar run at T-Mobile leading various strategic initiatives such as T-Mobile Tuesdays.
Ahmad has BS in Electrical Engineering, a Masters in Software Engineering, and an MBA. In his free time, Ahmad plays in a local soccer league and trains in karate.
Director of Experience Design
Paula joins Transparent Path from Amazon Logistics, where she served as global lead for last-mile user experience. She’s responsible for UX/UI and our brand storytelling.
A California native, world traveler, former roadie and rally car driver, Paula’s career has included senior creative and experience design roles for IBM (where she served as Creative Director for Global Services West Coast), Eddie Bauer, T-Mobile, Microsoft and Earth Economics.
Paula and Eric have worked together across various ventures since 1999. She now splits her time between Seattle, Bali and Europe. In 2016, she and her team drove over 10,000 miles from London to Mongolia in a car with a 1 litre engine. #badass
BADRI NARAYANAN, PhD
DIRECTOR OF PROOFSCORE™
Dr. Badri Narayanan is an applied economist with over 16 years’ experience in economic modeling and data science. His expertise spans sectors as diverse as international trade, agriculture, energy and health, and his thought leadership covers the economic impacts of new technologies like IoT, 5G, blockchain and artificial intelligence.
A published author, his work has been referenced in more than 75 publications, and he has presented in lectures and seminars in twenty nations.
Badri has served as a consultant wiith the United Nations FAO, the World Bank, the European Commission, the World Health Organization, McKinsey, and academic and research institutions all over the world.
Director of IoT
Tony heads up our IoT sensor research and design. Tony spent 18 years at Xerox leading the iconic brand’s technology and service innovation efforts. During this time, he and Eric worked together developing the Customer Experience practice for large and small enterprises.
Prior to Xerox, Tony developed the first retail photo kiosk while at Kodak. Over the course of his career at Xerox, Kodak, Texas Instruments, and Sun Microsystems, Tony authored 17 patents on electronics.
He holds dual BS degrees in Computer Science and Electrical Engineering, and resides in Rochester, New York.
BOARD OF ADVISORS
VP Sales & Marketing, Numi Organic Tea
A well-known thought leader in the organic food space, Maria has worked as a marketing leader at Target, Great Harvest Bread, Nature’s Path Foods, and Litehouse Foods. With chops in branding, sales and marketing, she advises our team on branding, packaging, labelling, grocery retail and shopper marketing.
Former CEO, Walmart Americas
A talented executive in food retailing and supply chain management, Craig managed Walmart operations in North and South America before taking the helm at Supervalu as CEO. Craig advises us on retailers, supply chain, and industry trends.
With his Midwestern candor, he’s also our “Chief BS Detector.”
CHAIRMAN, TRACE ALLIANCE
John Keogh is one of the world’s best known experts in food traceability and standardization. An internationally recognized supply chain strategist, John chairs Trace Alliance, a collaborative hub for the use of blockchain within the supply chain. He has held executive positions at GS1 Canada and Hewlett-Packard, and founded the Vietnam Food Integrity Centre.
Worldwide Partner Marketing, Microsoft
Mark is a veteran sales and market veteran with extensive enterprise, agency and startup experience across four continents. His hard work helped co-found Transparent Path with Eric in July 2018.
Mark has advised numerous food brands such as Cargill, Coca-Cola, General Mills, and MARS.