Can I trust your brand? Prove it.
Blockchain, especially in the context for Transparent Path, is all about proof. Proving that your brand, along with the products and services you represent, can be trusted. Growing up in the rural part of the Bay Area (that’s the original Bay Area of Green Bay,...
The budget for doing nothing exceeds US$10,000,000
Mondelez International has issued a voluntary recall for some of its Ritz Crackers products due to a potential risk of salmonella. Wait. What?
NewFood Magazine: How the blockchain can save our food
“It is becoming all too apparent that current food safety and quality management systems are simply not designed to detect, nor sophisticated enough to prevent fraud occurring in our food.”
Trust, transparency, and the broad light of day
“If the broad light of day could be let in upon men’s actions, it would purify them as the sun disinfects.”