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Is your loyalty program at risk of being irrelevant? Enter blockchain.

Is your loyalty program at risk of being irrelevant? Enter blockchain.

by Mark Kurtz | 29 Aug 2018 | General Interest, Loyalty, Value Exchange

One of the most effective ways to drive consumer behavior is through a well-designed incentive and loyalty program. In all the speeches and presentations I have done, I have yet to find a single person who is not part of a loyalty program. Obviously, this is not...
Can I trust your brand? Prove it.

Can I trust your brand? Prove it.

by Mark Kurtz | 30 Jul 2018 | Food, Provenance, Transparency, Trust

Blockchain, especially in the context for Transparent Path, is all about proof. Proving that your brand, along with the products and services you represent, can be trusted. Growing up in the rural part of the Bay Area (that’s the original Bay Area of Green Bay,...
The budget for doing nothing exceeds US$10,000,000

The budget for doing nothing exceeds US$10,000,000

by Mark Kurtz | 24 Jul 2018 | Food Safety, Provenance, Trust

Mondelez International has issued a voluntary recall for some of its Ritz Crackers products due to a potential risk of salmonella. Wait. What?

Recent Posts

  • Press Release: Transparent Path selected to FoodTech 500
  • On the occasion of our second birthday
  • GeekWire: Startup founders at new 5G Open Innovation Lab explain how they’ve adjusted to the COVID-19 crisis
  • SupplyChainBrain: How the Pandemic Taught a Lesson to Food Supply Chains
  • Lauren Adler speaking at Peru’s Salón de Cacao y Chocolate Virtual, July 21, 2020

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