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Is your loyalty program at risk of being irrelevant? Enter blockchain.

Is your loyalty program at risk of being irrelevant? Enter blockchain.

by Mark Kurtz | 29 Aug 2018 | General Interest, Loyalty, Value Exchange

One of the most effective ways to drive consumer behavior is through a well-designed incentive and loyalty program. In all the speeches and presentations I have done, I have yet to find a single person who is not part of a loyalty program. Obviously, this is not...
Can I trust your brand? Prove it.

Can I trust your brand? Prove it.

by Mark Kurtz | 30 Jul 2018 | Food, Provenance, Transparency, Trust

Blockchain, especially in the context for Transparent Path, is all about proof. Proving that your brand, along with the products and services you represent, can be trusted. Growing up in the rural part of the Bay Area (that’s the original Bay Area of Green Bay,...
The budget for doing nothing exceeds US$10,000,000

The budget for doing nothing exceeds US$10,000,000

by Mark Kurtz | 24 Jul 2018 | Food Safety, Provenance, Trust

Mondelez International has issued a voluntary recall for some of its Ritz Crackers products due to a potential risk of salmonella. Wait. What?

Previously

  • Press Release: Transparent Path launches supply chain audit service
  • Press Release: Bringing the seafood supply chain into the present
  • Eric Weaver speaking at Sensors Converge 2021
  • We’ve integrated Tive 5G sensors!
  • Press Release: Transparent Path selected to FoodTech 500

TRANSPARENT PATH SPC

1700 Westlake Avenue North
Suite 200
Seattle, WA 98109

Office: +1 408 475 7775

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